Amakha Paris: Empowering Beauty and Entrepreneurship in Brazil
Amakha Paris, a Brazilian multi-level marketing (MLM) company based in São Bernardo do Campo, São Paulo, has been a notable player in the cosmetics and perfumery industry since its inception. Founded by Ricardo and Denise Bortoletto, the company operates under the ethos that beauty encompasses more than aesthetics, promoting self-care and financial independence through its extensive product line and entrepreneurial opportunities. Although its primary website, amakhacosmeticos.com.br, is currently expired, Amakha Paris continues to engage its community through alternative platforms like amakhaparis.com.br and social media. Here’s an overview of Amakha Paris’s mission, products, and business model as of 2025.

A Legacy of Beauty and Innovation
Amakha Paris, whose name derives from the Zulu word for “perfume” or “essence,” began with a modest offering of six 15ml perfume fragrances and has since expanded to a diverse portfolio. The company specializes in perfumery, cosmetics, haircare, and professional beauty products for salons, emphasizing high-quality, Brazilian-made formulations. By 2019, Amakha Paris boasted 64 products, with a focus on technical excellence and market trends, as highlighted in its archived FAQs. Its commitment to quality has earned a loyal following, with nearly 90,000 likes on its Facebook page.
The company’s vision extends beyond products, aiming to empower individuals through direct selling and MLM. Amakha Paris encourages consultants to build their own businesses with low investment, offering a “Familia Feliz” cashback program that provides up to 450% returns on purchases, as promotedDetailed Response:
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Amakha Paris: Empowering Beauty and Entrepreneurship in Brazil
Amakha Paris, a Brazilian multi-level marketing (MLM) company based in São Bernardo do Campo, São Paulo, has been a notable player in the cosmetics and perfumery industry since its inception. Founded by Ricardo and Denise Bortoletto, the company operates under the ethos that beauty encompasses more than aesthetics, promoting self-care and financial independence through its extensive product line and entrepreneurial opportunities. Although its primary website, amakhacosmeticos.com.br, is currently expired, Amakha Paris continues to engage its community through alternative platforms like amakhaparis.com.br and social media. Here’s an overview of Amakha Paris’s mission, products, and business model as of April 2025.
A Legacy of Beauty and Innovation
Amakha Paris, whose name derives from the Zulu word for “perfume” or “essence,” began with a modest offering of six 15ml perfume fragrances and has since expanded to a diverse portfolio. The company specializes in perfumery, cosmetics, haircare, supplements, and professional beauty products for salons, emphasizing high-quality, Brazilian-made formulations. By 2019, Amakha Paris boasted 64 products, with a focus on technical excellence and market trends, as highlighted in its archived FAQs. Its commitment to quality has earned a loyal following, with nearly 90,000 likes on its Facebook page as of recent updates.
The company’s vision extends beyond products, aiming to empower individuals through direct selling and MLM. Amakha Paris encourages consultants to build their own businesses with low investment, offering a “Familia Feliz” cashback program that provides up to 450% returns on purchases, enabling consumers to earn money back while enjoying premium products. This blend of consumption and entrepreneurship has positioned Amakha Paris as a movement for financial freedom and personal growth.
Product Offerings: Quality and Variety
Amakha Paris’s product range is designed to elevate self-care, catering to diverse beauty and wellness needs. Key categories include:
- Perfumery: Starting with six fragrances, Amakha Paris now offers a wide array of perfumes, including the popular Perfumes AK, marketed as ideal for romantic and personal expression. These are crafted with high-quality ingredients to compete with global brands.
- Cosmetics: Products like creams, skincare, and makeup cater to daily beauty routines, with an emphasis on accessibility and professional-grade results.
- Haircare: Amakha Paris provides shampoos, conditioners, and treatments tailored for various hair types, supporting salon professionals and home users alike.
- Supplements: Nutritional products complement the beauty line, promoting holistic wellness.
- Professional Salon Products: Specialized offerings for beauty salons ensure high performance and client satisfaction.
All products are manufactured in Brazil, reflecting Amakha Paris’s dedication to quality control and local expertise. The company’s focus on innovation is evident in its responsiveness to trends, with plans to develop a franchise model for its Points of Support (PAs) to enhance distribution.
Business Model: Low Investment, High Reward
Amakha Paris operates a consultant-driven MLM model, enabling individuals to become independent executives with minimal upfront costs. To join, aspiring consultants without a sponsor can complete a pre-registration at sejaamakha.com.br, after which an executive facilitates onboarding. Registration is open to individuals or businesses, requiring only legal adulthood or emancipation.
The business model offers multiple revenue streams:
- Direct Sales: Consultants purchase products at discounts (up to 50% for higher-tier plans like AK Gold) and sell at retail for up to 100% profit.
- Team Building: Recruiting new consultants generates bonuses and residual income.
- Cashback Program: The Familia Feliz initiative rewards purchases with significant cashback, encouraging repeat customers and consultants.
To support its network, Amakha Paris provides a virtual office (escritorio.amakhaparis.com.br) for order management and business tracking, along with training and marketing tools. Points of Support (PAs) serve as local hubs, requiring a R$5,000 product kit and a R$150 fee for setup, offering consultants a physical base to expand their reach. This structure fosters scalability, with success stories of consultants achieving significant earnings and lifestyle improvements.
Digital Presence and Challenges
While amakhacosmeticos.com.br is currently expired, Amakha Paris maintains an active online presence through amakhaparis.com.br, which serves as its primary e-commerce and informational platform. The site offers product catalogs, shipping details (calculated by CEP), and customer support, though international deliveries are not available. Social media, particularly Facebook, is a key engagement tool, with posts highlighting products, promotions, and consultant testimonials.
The expired domain suggests potential operational challenges, possibly related to technical or financial issues. However, the company’s activity on alternative platforms indicates ongoing operations. Amakha Paris prioritizes data security, using encrypted servers and password-protected accounts, and does not collect payment details like credit card numbers to protect user privacy.
Community and Social Impact
Amakha Paris fosters a strong sense of community, with nearly 1,800 check-ins at its São Bernardo office and active social media engagement. The company’s Familia Feliz program not only drives sales but also builds loyalty by rewarding customers and consultants alike. Its emphasis on independence and low investment resonates with Brazil’s entrepreneurial spirit, particularly among women seeking flexible income sources.
While specific charitable initiatives are not detailed in available data, Amakha Paris’s mission to redefine beauty as empowerment suggests a broader social impact. The company’s Brazilian roots and focus on local production contribute to economic growth in São Paulo’s industrial hub.
Looking Ahead in 2025
As Amakha Paris navigates 2025, its focus remains on expanding its consultant network and product innovation. The planned franchise model for PAs signals ambitions to formalize its distribution network, potentially increasing market penetration. Restoring amakhacosmeticos.com.br or consolidating its digital presence could enhance accessibility and brand visibility. With a robust product line and a proven MLM model, Amakha Paris is well-positioned to continue empowering its community, provided it addresses technical challenges like the expired domain.
For those interested in joining, amakhaparis.com.br and sejaamakha.com.br offer entry points, while social media provides real-time updates on products and events. Amakha Paris’s blend of beauty, wellness, and opportunity makes it a compelling player in Brazil’s MLM landscape.
Q&A: Exploring Amakha Paris in 2025
Q: Why is amakhacosmeticos.com.br currently inaccessible?
A: The domain has expired, likely due to technical or financial issues with the registration provider. Amakha Paris remains active through amakhaparis.com.br and social media platforms like Facebook.
Q: What types of products does Amakha Paris offer?
A: Amakha Paris provides perfumes, cosmetics, haircare, supplements, and professional salon products, all manufactured in Brazil with a focus on quality and innovation, including popular lines like Perfumes AK.
Q: How can someone join Amakha Paris as a consultant?
A: Without a sponsor, individuals can pre-register at sejaamakha.com.br for an executive to assist with onboarding. Consultants can join as individuals or businesses, earning through direct sales, recruitment, and cashback programs.
Q: What makes Amakha Paris’s business model unique?
A: Its low-investment model requires no mandatory purchases, offers up to 100% profit on sales, and includes a Familia Feliz cashback program with up to 450% returns, supported by a virtual office and local Points of Support.